Conducting an SEO audit on your website is similar to going to the doctor’s office to check your health. If not done on time, you may have serious health problems in the future. Websites need regular SEO maintenance to stay fully functional. If this alone is not enough to help you understand its importance, here are 6 reasons why your website needs an SEO audit.
1. Keep up with the constant algorithm changes
Google’s algorithm plays a crucial role in your website’s ranking. It constantly changes the rules of the game. If you notice that your rank dropped out of nowhere, that’s probably because they changed something, and you were unaware of it. As a fun fact, Google performs between 500 and 600 algorithm changes every year. A regular SEO audit can prevent this problem.
First, you need to keep track of the changes. Always stay informed. And second, conduct an SEO audit as soon as the change happens. This is the best way to prevent a sudden drop in rankings.
2. Fix SEO mistakes
No matter how well you pay attention, technical SEO mistakes are bound to happen. You need to be aware of these mistakes and fix them on time.
Still, keep in mind that doing an SEO audit requires time. It is a tedious and complex process. Companies usually perform SEO audits between two and four times every year. If you really want to control possible SEO mistakes, try doing an audit once every month and see if you can keep up with that pace.
3. An SEO audit helps you find errors on your website
The last thing you want to happen is to have a broken page. This is bad for your business and your reputation. Fixing broken links is easiest done with an SEO audit. It will help you to generate a full report and find any links that need to be replaced.
Do not allow your website ranking to drop because of these “beginner” mistakes. Everyone needs to be aware of broken links on their website.
4. Make your content SEO-friendly
Content optimization is as important as a full website SEO audit. In fact, content optimization has elements of SEO in it. For example, when writing articles for a blog, you need to:
- define your keyword;
- write meta description;
- add all captions and alt attributes to images;
- be mindful of the number of inbound and outbound links in the article;
- control the use of passive language and transition words;
- make sure that the overall readability of the article is high.
All of these elements affect the quality of your content. Furthermore, they also affect the quality of SEO. The easiest way to make sure all of your content is properly optimized is to use SEO plugin tools. They all have free versions that are more than enough to help manage content optimization.
5. The importance of mobile optimization
When Google ranks websites, they prioritize mobile versions over desktop versions. People often use mobile phones to look at websites. This is called mobile-first indexing.
With that in mind, you need to optimize your website for mobile platforms. An SEO audit will help correct any mistakes and increase mobile loading speed as well. This step is very important because it directly affects your website’s ranking.
There is an array of SEO plugins that improve website ranking. You should definitely use it to make SEO audits easier.
6. An SEO audit helps in battling the competition
An SEO audit dramatically improves the visibility of your website. It also helps with local optimization. However, just doing an SEO audit without monitoring your competition is not enough. You need to know what your competitors are doing to stay on top.
A competitor analysis will give you an insight into their strategies. For example, take a look at the keywords that lead to the competitor websites. Why should they get the clients and not you? Take their keywords, make them better, and use them to boost your ranking.
The reason why tracking competitors is so important is that you are all trying to be the best in your neighborhood. Doing local SEO the right way should be your number one priority. While you can work on it on your own, you can also hire professionals to deal with this task.
Tips and best practices for doing an SEO audit
Now that we understand the reasons for doing an SEO audit, let’s look at some of the best practices.
Your first step should be to do a crawl of your website. Crawling identifies issues like low word count, duplicate content, unlinked pages, too many redirects, and so on.
Second, do a Google search of your website by using various keywords. This will show you if the keywords need an update.
Next, check all page titles, meta descriptions, keywords, URLs, and technical attributes that affect SEO. You also need to check if all internal and external links work properly and lead to the correct pages.
While you are doing all of that, it is also crucial to check your website speed. Remember to also check if it properly loads on mobile devices.
It is also a good idea to hire someone to check the backend code. After making changes to your website, there might be some coding mistakes that require better optimization.
Finally, do a checkup of website metrics, like the bounce rate, website traffic, and so on.
These basic steps should really help you understand the current state of your website.
Your website needs an SEO audit
Let’s do a quick summary of the benefits of an SEO audit:
- it helps you keep track of algorithm changes and fix your website;
- take care of technical SEO mistakes regularly;
- find potential errors and broken links on your website;
- optimize content to be SEO friendly;
- optimize your website for mobile platforms to improve mobile-first indexing;
- stay on top of your competitors with timely SEO updates;
As you can see, your website needs an SEO audit as often as possible. You can do this on your own. However, if you are not tech-savvy, it is usually best to hire professionals. Create a schedule and stick to it because your website’s ranking depends on it!