28 Best Free SEO Tools and Plugins to Improve Your Site’s Ranking

SEO tips
Spread the love:
  • 1

Fast forward to online marketing, how do you work faster and smarter with SEO? It all starts with having the most reliable tools in the world. I have gathered a massive list of the best free SEO tools in the market, tools with a wide range of uses and encompassing several common needs.

We all know that no matter how good of a writer we may be, it’s of no use without some knowledge about SEO. In order to let the world know how good you can write, you must implement SEO and for that, SEO tools comes in handy. To help you get more visitors to your blog, I will bring you the Best Free SEO Tools for your blog to rank higher.

When I first learned about SEO, there were dozens of tools out there. They were all expensive and, unless you wanted better rankings, you would have to pay for one of these tools.

But with time, things have changed. There’s not just hundreds of tools now, there are thousands of tools. And because of that, there’s a lot of free ones as well.

And today, I’m going to break down why you should stop paying fortunes for SEO tools. Instead, you can use these best free seo tools if you want to rank number one on Google.

Note: Most of the images that I’ve used here is a screenshot taken from an Android mobile.

List of Best Free SEO Tools

These are the best free SEO tools which you can use without having to pay any money.

These are tools that you should not miss out on if you want to see your efforts paying off in the long run. So how do they do what they do, and which are the best? Let’s get started!

This list will be divided into categories such as Tools and Plugins.


best free SEO tools

For me, Ubersuggest by Neil Patel is the best SEO tool which you can use for absolutely free. Like others, it also has a paid plans but a free plan is enough for most bloggers. Many tools lets you use free trails but they’re just for few days and this is why Ubersuggest is the best. You can use it forever without paying a penny.

The best free SEO tool in my opinion is Ubersuggest. It has more features than most of its competitors, including tools for link building, SEO copy writing, and keyword research. As I mentioned, it’s comprehensive, but it also offers tools that are helpful for other areas, like link building and article marketing, and social bookmarking.

Go to: Ubersuggest

Ahrefs Webmaster Tools

Ahrefs Webmaster Tools

Ahrefs is one of the best paid SEO tools and to use it, we need to pay. However, they also offer “Ahrefs Webmaster Tools” which you can use for free. With Ahrefs Webmaster Tools, you can audit your site, check backlinks, keywords and also the check the errors and fix them with ease.

With this free SEO tool, you can improve your site and get better and higher ranking on Google.

Go to: Ahrefs Webmaster Tools

Google Search Console

best free SEO tools

The next on our list is perhaps the most important SEO tool that everyone must use. Without the Google Search Console, you’ll find it hard to rank on Google. It lets you check your site’s SERP rankings and shows you the keyword that your site ranks for.

This is one of the few tools that is completely and absolutely free for all.

Go to: Google Search Console

Answer The Public

Best Free SEO Tools

A unique tool unlike other tools on the list. While most of the tools use Google’s data, this tool uses questions users ask on blogs, forums, etc. The ability to turn questions into keywords made me place this tool at the top.

It’s most important feature is the “Vs Keyword” eg, ‘SEMrush Vs Ahrefs’.

Go to: Answer The Public

Google Keyword Planner

Another free tool from Google that lets you do the keyword research as much as you want. Most bloggers who are tight on a budget, look to Google Keyword Planner as their go to tool for researching the keywords.

But you should keep in mind that it has some limitations because it’s a free tool.

Bing Webmaster Tools

Just like Google, Bing also provides you with a free tool just like the Search Console. It does everything like the Search Console but it use Bing’s data and not Google.

Go to: Bing Webmaster Tools

Keyword Surfer

best free SEO tools

Keyword Surfer is a free Chrome extension that recommends you the Google search volume of any keyword.

Download: Keyword Surfer


Free SEO Tools

Just like the name suggests, it is unlike the other tools I’ve mentioned so far. It immediately answers if you will be able to rank for a specific keyword.

Go to: CanIRank

Seed Keywords

Seek keywords achumi

Seed Keywords lets you find new keywords that are much more easier to rank. You can use this tool to check how competitive a keyword is.

Go to: Seed Keywords


SEMrush achumi

Arguably the best SEO tool that is available in the market. However, it’s not a completely free tool. You can use free trails for 7 days or in some cases, even a month. Although it’s a paid tool, if you manage to get a free trail, you’ll get to use the best features that you won’t get anywhere else.

SEMrush is a great tool to use if you’re looking to optimize your blog or website for search engines and also to make changes to your site or blog. You can get a lot of useful information from SEMrush, too. If you are running a company and want to know what keywords are used by competitors, or which keywords your visitors are using to find your products, then this is the tool for you. You can get statistics like how many people are actually clicking on your links, how many of them clicked on those links, how many were directed to a sales page, and so on.

Go to: SEMrush

SEO Minion

seominion achumi

SEO Minion is a popular Chrome extension that has been in existence for a long time. This useful tool lets you check broken links on your site, analyze on-page SEO, check hreflang and preview SERP.

It’s definitely worth trying.

Go to: SEO Minion

Mobile Friendly Test by Google

Google mobile friendly test

Its no surprise that Google being the best search engine, it provides many SEO tools for free. Ever since Google changed it’s algorithm to index the mobile results first, it’s a must to have a mobile friendly site. And to check if your site is optimized for mobiles, you can use this tool and fix any issues. It also shows you the errors on your blog making it easy for easy fixes.

Go to: Mobile Friendly Test

Exploding Topics

exploding topics achumi

If you ever wanted a tool that suggests a keyword you can easily rank for in no time, this is for you. Through this, you can find keywords before they get competitive meaning you can get better rankings.

This free tool makes you aware about keywords that are trending. Therefore, it helps you create contents of any keywords before they get competitive.

Go to: Exploding Topics

Small SEO Tools

Small SEO tools

It is a website providing users with more than 100 free SEO tools. You can do the backlink as well as keyword research, check plagiarism and many more for free. If you want a tool that is free and useful in many ways, consider checking this website.

Go to: Small SEO Tools

Google Trends

Google Trends

Nearly 4 billion searches are made on Google everyday and Google Trends keeps you updated with what’s trending. It will help you create contents about keywords that are trending. Hence, increasing the possibility of higher Google rankings.

Go to: Google Trends


serpsim achumi

If you want to check how your site will look like on Google, SERPSim will help you do that. This tool will tell you if your post’s title and meta description are too long.

By using this tool, you can fix issues and avoid being ignored by search engines.

Go to: SERPSim


Cloudflare achumi

Cloudflare is not exactly an SEO tool but a free Content Delivery Network that can help increase your site’s speed. It can also protect your site from dangerous malicious spams and attack.

Go to: Cloudflare


Algoroo achumi

This tool tracks Google algorithm and allows you to see if there’s any changes Google SERPs. It keeps you informed about the latest updates to Google algorithm.

Go to: Algoroo

Website Page Word Counter

Web page word counter

Unlike all other SEO tools, this one is quite different and special. If you want to check amount of keywords that your competitor has used, this tool will help you. All you have to do is, enter any URL and check the keywords that your competitor has used.

By doing this, you can get a better idea to outrank your competitions.

Go to: Website Page Word Counter

Pingdom Website Speed Test

Pingdom speed test

It is a free tool that lets you check the speed and performance of your site. And though it’s light and simple, it can improve your site by informing you about the errors in your site.

To use Pingdom, all you have to do is visit their website, enter your URL and run a test and you’ll see how your site is performing.

Go to: Pingdom



This free SEO tool will suggest you hundreds of keywords ideas. It uses data from Google, Amazon, YouTube and Bing to give you the most appropriate results. You will also get some long talk keywords ideas which is very helpful.

Go to: Keywordtool.io

Free SEO Plugins

Now that I’ve listed the best free SEO tools, it’s time for some free SEO plugins.

Yoast SEO

best free seo plugins

Yoast is the most popular SEO plugin which is easy to use and most importantly, it’s absolutely free. It also comes with a premium plans but you will be able to use most of its features in a free plan as well.

It has been around since 2008 and there’s no doubt about Yoast being regarded as the best. They provide help, tutorials and tips adding to it’s great list of features. It is considered the finest among the list of best free SEO plugins.

Features that makes Yoast the King of SEO

  • Yoast has some of the best support services you will ever see from a plugin developer.
  • You will be able to analyze keywords on your posts and pages.
  • Check how your posts will look like in the search engines.
  • A readability check is another awesome feature which will let you know how you have written your contents.
  • Another great thing about Yoast is that, they update the plugin at least once after every two-three weeks.

Get Yoast

Ahrefs’ WordPress Plugin

Ahrefs achumi

Ahrefs is a major player when it comes to SEO. It’s plugin helps you to audit your site and check backlinks as well.

Get Ahrefs WordPress Plugin

Rank Math

Rank Math

Rank Math is the fastest growing SEO plugin and I personally use this plugin for my blog. There are tons of features which are available for absolutely free. It is also regarded as the Swiss army knife of SEO tools for WordPress by many bloggers.

With Rank Math, you will be able to control no index/no follow/no archive tags, manage on-page SEO of your posts, pages and many more.

It is tightly integrated with Google Search Console to give you the best search engine experience.

Rank Math’s user interface is very clean and the options are really easy to understand for beginners. You can also automatically add Alt or title tags to images that are missing them.

This plugin offer an inbuilt 404 Monitor, Redirections, Rich Snippets, Local SEO, Sitemaps, etc.

Get Rank Math

All in One SEO Plugin

best free seo plugins

If you do not want to use Yoast or Rank Math which are my top 2 recommended plugins, All in One SEO Plugin is the one for you.

The name pretty much explains what this plugin has in store for you.

Ever since it’s release back in 2017, it has been helping Bloggers and Webmasters with its unique easy to use features and solves many SEO related problems in no time.

The biggest upside about All in One SEO Plugin is that you don’t need to be an expert to use this plugin. All you need to do is just enter the right input in the right fields. It handles almost everything for you unless you want to input something by yourself.

Get All in One SEO Plugin

Broken Link Checker

Broken Link Checker

SEO isn’t only about keywords on your posts and pages and definitely not only about the readability of your contents. One surefire way to rank higher than your competitors is to remove the broken links on your site and this plugin comes in handy as one of the best free seo plugins for better rankings.

If Google finds out the broken links on your site, there’s high chances that your blogs might rank lower than your competitors.

With the help of Broken Link Checker, you will be able to all the broken links on your site in no time and you can go and remove them completely or change them to better references.

Get Broken Link Checker

Best Paid SEO Tools

SEO Tools’ list isn’t complete with mentioning about some best paid tools. I will list down the best SEO tools that are worth every penny.


Ahrefs is a comprehensive tool that will give you detailed information about key terms, their usage, the competition they face, and more. This is especially important if you’re running a business or you’re a publisher. Because a simple keyword research can tell you how much money you’ll be getting for your ads.

Get Ahrefs


If you need a tool that is always up to date, Moz is the one for you. This tool provides you with great insights into how your website is performing but also how to improve it.

Get Moz


These are the best free SEO tools and plugins that I use on a daily basis to improve my site. Although Achumi is relatively a new blog, I’ve been blogging for a long time now. The sole reason why I started a new blog is because I wanted to try a .xyz domain and see if I can rank it on Google.

To be honest, I mainly use Ahrefs and sometimes use SEMrush, but for this blog I’ll only be using free SEO tools. By doing this, I can let my readers know if it’s possible to start blogging without spending money.

Don’t underestimate the power of search engines. If you don’t know how to use them properly or if you’re using outdated keywords, you could be losing out.

Use these free tools to your advantage. Your business could start out strong and grow, but you need to be aggressive if you want to succeed with online marketing and get more traffic to your site.

While most free tools will show you how to use Google and other search engines, these tools are often better than they sound. Take the time to learn how they work and try to use them. They can give you the edge that you need to start making money and drive more traffic to your site and increase your profits!

Spread the love:
  • 1

3 thoughts on “28 Best Free SEO Tools and Plugins to Improve Your Site’s Ranking”

  1. Pingback: Nulled Themes And Plugins - Should We Use Them? - BloggingEsque

  2. I so loved this list. All of these tools are incredibly helpful, but just want to add this one tool that you missed above by the name Pagerank. I recently read about it on Neil Patel’s blog and it’s more like a chrome extension that gives you quick info about any website’s SEO.

Leave a Reply

Your email address will not be published. Required fields are marked *