Anyone who has been blogging for a while will tell you that writing quality content is a small part of it all. If you want to make your blog successful and maintain it that way, you’ll have to work on its promotion. We want to help you increase the traffic that you already have and get even more readers to your site, so today, we’ll teach you how to promote your blog in 2021.
Luckily for you, there are a lot of tactics that are easy to use and don’t cost much. And these are what we’ll focus on today. They’ll work regardless of what blogging platform you use, and if you experiment with them, you’ll see traffic rolling to your site like never before.
So, let’s dive in right away and see what the things you should know about are.
Don’t Forget About SEO
Before we start talking about promoting your blog, we feel like we need to talk about SEO for a minute. If you optimize your site for search engines, it’ll be able to rank well, and it’ll attract visitors on its own.
And why is this important? You see, more than 70% of the traffic that popular blogs around the globe get comes from search engines. So, before you click that publish button, be sure to check if everything is as it should be.
Of course, before you even start writing, you should do keyword analysis. Use the tools you can find online to help you find the keywords that have the potential to rank and bring you traffic. However, it’s important to remember not to go overboard. If you stuff your post with too many keywords, that will take you nowhere. Write for people as they are the ones who will read the article and be the judges if it’s any good or not.
Also, pay attention to meta descriptions and alt tags under the pictures. These are the things you do for the search engine. They don’t take much of your time, but they’re more than worth it. On top of that, you should also interlink your posts now and then. Not only will Google like to see internal links, but your readers will spend more time on your site if they jump from one article to another.
Work on Your Social Media Presence
Besides organic results, social media is where blogs usually get the most attention. The more influential you are on these networks, the more followers and readers you’ll have. The thing with platforms like Facebook, Instagram, and Twitter is that it’s hard to get the initial following, and that’s why we have a few WordPress plugins to help you with this. On the other hand, once you get a move on, the sky’s the limit.
Another great way to get a push on social media is through your fellow bloggers. If another writer shares your posts and invites their followers to read what you have to say, you’ll get a bigger audience. Of course, you have to return the favor and do the same for them.
If you don’t know any other bloggers, however, take your time to meet them. Follow them on Facebook and Twitter and comment on their blog posts. Give them your feedback, and they’ll know how to appreciate it. And that nicely brings us to our next point.
In the last couple of years, guest blogging has become more popular than ever. Despite that, many new bloggers decide to ignore it. But if you want to learn how to promote your blog in 2021, you can’t make this mistake. Guest blogging can help you become better known, and it’s an essential tool for link building. However, the benefits don’t stop there.
If you manage to get your post published on a well-known blog, you’ll get a lot of traffic on yours, thanks to the link you’ll insert into the article. And besides that, you’ll get marked as an influential person when you publish on other people’s blogs.
However, some bloggers in the past used this tactic only to generate links for their sites. Google figured out what they were doing, and since then, the rules have become a lot more strict. You can still do it, but you have to be careful about whose website you’re posting on and who you let post on your site. Getting a penalty from Google is a lot worse than making one of the technical SEO mistakes, and it will take time for you to recover from it.
Be Active on Popular Niche Forums
You might think that the best way to become a successful blogger is to follow the steps of other influential bloggers. However, this isn’t the case. Not only did it take them years to get where they are, but the things that worked when they were starting out don’t necessarily work today.
On the other hand, you can get closer to your target audience through community forums. If you’re an expert in what you do, share your knowledge with people. If you can offer them a solution for a problem they have, they’ll trust you, and they’ll want to read your blog. The followers you get this way are here to stay. You’ll connect with them on social media, they’ll follow all your posts, and they’ll engage with you.
Now, you probably won’t read this tip on other sites, but that’s only because most bloggers are unaware of how important forums can be. They give you instant access to the people you want reading your posts. So, if you’re thinking about starting a blog, be sure not to take them for granted.
After reading about how to promote your blog in 2021, it should be clear that there are many ways to do it. However, if you want to get the best results possible, you need to combine them. Focus on SEO and social media, make connections with other bloggers, and be active on forums. Don’t skip any of the steps, and you’ll become influential in no time.
Does it feel like you have put a lot of thought and time toward optimizing your website but the results are nowhere to be seen? That’s because you are probably making some of the most common technical SEO mistakes out there. Your SEO strategy shouldn’t be all about keyword research, blogging, and content optimization. All the technical elements need to be in place and, in order for that to happen, you’ll have to avoid the following mistakes before they ruin your traffic to the point of no return.
- Your site loading speed is in dire need of improvement
Let’s kick things off with an interesting fact that every website owner should know – if your page loading speed is over 3 seconds, as much as 40% of users will leave your site and bring the traffic to your competitors. That’s right – even if you have the most stunning and aesthetically appealing website, and you manage to write persuasive web content, it will mean nothing if it turns out to be a slow loading one.
Since there are many ways that a slow loading website will detrimentally affect your business, you really need to work on ensuring your site runs at an optimal speed. Otherwise, it will lead to a loss of organic traffic on your blog, as well as unsatisfied users.
- Not optimizing for mobile searches is one of the worst technical SEO mistakes you can make
These days, the majority of people browse the web on their mobile phones. In fact, smartphone searches have already exceeded desktop searches! With mobile users making a large portion of all users, you really can’t afford to make the mistake of not making your website mobile-friendly. After all, why would a person wait for your page to properly load when there are a bunch of your competitors who went above and beyond to make their websites convenient for mobile users?
So what can you do to optimize your website for mobile searches? You can work on having a responsive design, a fast loading time, a good font size and touch elements, as well as conciseness of your website. This way, you will have a responsive mobile site and won’t have to worry about losing precious organic traffic.
- You don’t pay enough attention to local searches
What do you do when you want to find a bar in a neighborhood you have visited only once before? If all you know is the name of the bar, then you will open up Google Maps and try to find an address. So bear in mind that people will do the same when it comes to your local business. Local SEO has to be in place if you want your potential customers to find your business. Otherwise, you can work on organizing your business to boost your profits as much as you want, but it won’t mean a lot if your customers aren’t able to find you.
Which localization SEO strategy you will choose is completely dependent on your business. But some of the local SEO elements you should take into consideration include having a Google My Business account, producing local landing pages, introducing location and contact details on your social media accounts, etc. What’s for sure is that you will avoid one of the worst technical SEO mistakes by focusing on local searches, which will be enough for you to see an increase in local traffic.
- You allow search engines to index the wrong pages
This is probably one of the most detrimental SEO mistakes you can make! If you forget to block robots.txt in the dev environment, bots will have complete access to your website, including all of its pages and test pages. And if you allow this to happen, you can expect to see three major consequences.
For starters, search engines will index non-optimized and incomplete pages that weren’t ready to go live just yet. Then, you can expect the search engines to treat your completed pages as the duplicates of the test pages. And thirdly, you can rest assured that the new page won’t rank well because it is considered to be a duplicate. So if you happen to be redesigning your website, don’t forget to set the robot.txt directives. Otherwise, the problems will start piling up one by one.
- Don’t make the mistake of forgetting to unblock search engines for crawlers
When it comes to related technical mistakes in SEO, this one relates closely to the previous one. Allowing crawlers to index the wrong pages is bad – but so is forgetting to allow them to index the right ones. Usually, the developers will block robots from crawlers when the website is in the development stage. This is done as a precaution so that the above-mentioned scenario doesn’t happen. But once your website goes live, you shouldn’t forget to unblock search engines for crawlers.
If you do forget, your pages will not be ranked properly and they might not even be indexed at all. That means you will have little organic traffic, and we all know the importance of organic traffic by now. Avoid the risk of being completely invisible for crawlers and users and set crawl directives for search engines.
Overview of the worst technical SEO mistakes you can make
- Having a slow-loading website
- Not focusing on having a mobile-friendly website
- Ignoring local searches
- Letting search engines to index test pages
- Not indexing the right pages
Bear in mind that there are many other technical SEO mistakes one can make. These are just the tip of the iceberg when it comes to all the technical things that could go wrong. That’s why you can’t focus all of your efforts on keywords and blogs – you need to ensure your overall SEO strategy is working like a well-oiled machine. And for that to happen, you will have to pay attention to the technical aspect, as well. Think of this article as your starting point when it comes to learning all about SEO mistakes and how to avoid them.
When starting a new blog, you will need to make plenty of stylistic and technical decisions. The most important of those is probably the choice of the platform which you will be using. In this article, we will give you the full rundown on how to choose the best blogging platform for you and go through some of the best and most popular options.
Things that can influence your choice of platform
Some people choose their blogging platform seemingly at random, while others go with whatever looks nice to them. If you don’t like making life decisions by throwing darts at the wall, here are some factors you should consider when choosing your blogging platform:
- What is your budget?
We are going to start the list with a hot topic. How much money are you willing to spend on your blog? Keep in mind that some free options are available, which are perfectly fine. However, spending a bit of money can give you access to additional features and quality of life improvements. Many people choose to start a new blog on a budget, so you won’t be the only one looking for wallet-friendly alternatives. Even if you decide to pay a subscription, you will be able to find many affordable entry options available. It is entirely possible to start with a cheap subscription and just dip your toes in the water.
- How tech–savvy are you?
Be realistic about your technical skills and how much you want to improve them, and you will find that trying to choose the best blogging platform for you is a lot simpler. Ask yourself if you are ready to do a lot of tweaking and managing how the blog looks, or do you just want a place to post a few lines of text and be done with it. If you are a beginner, you might not need to have plenty of advanced options, so you can go ahead and pick a platform that is easier to use. On the other hand, if you are a perfectionist or someone who is eager to learn, you might appreciate the customization options that more complex platforms can offer.
- What types of blog posts will you usually create?
To be fair, if you are a beginner, you might not have an answer to this question. In that case, we recommend that you start slow and experiment with blogging and different types of posts. You can even create a test blog and use that to figure out what format works best for you. Obviously, certain platforms are better suited for some types of posts. Deciding on the type of content you’ll be posting is an excellent way to choose the best blogging platform for you. Figure out if you want to have guest posts or complex reviews that can enable user ratings. If your posts will have video material, see which platform gives you the most options for embedding videos.
- Do you need hosting?
Some blogging platforms will also provide hosting options. You’ll definitely need a place to hold the content you plan to create. Paid subscription models can also give you the choice of domain name, if that’s important to you. We have already reviewed a few affordable options like SparrowHost, and we’ve made a direct comparison of cheap hosting options in India like ProHosty and HeroHosty. Simple, text-oriented blogs shouldn’t give you headaches when choosing a hosting service. More complex blogs with plenty of pages and high-resolution images might require additional storage. You can decide on the hosting service depending on the available storage and loading speeds they provide.
- How will you reach your audience?
People decide to run a blog for various reasons, from connecting to others and sharing their experiences to making money. However, even if you plan to set up a blog as a hobby and post just for fun, you will still need to find a way to reach your audience. If no one can find what you are writing about, what’s the point of uploading it to the internet anyway? After you decide on what topic you will be writing about, you can use keyword research tools to improve your SEO and reach more users. Posting on social networks is also a great way to spread the word about your blog, but even there, you need to pay attention to trending keywords.
Here are some of the best blogging platforms
If you have gone through our list and know what your specific needs are, it will be easy to choose the best blogging platform for you.
- WordPress.org is probably the most popular blogging platform out there. It’s free, but you will need a domain and hosting. There are numerous plugins that you can use to customize the look of your blog. Due to its popularity, there are plenty of guides and support available. However, you’ll need to maintain the blog on your own, which may not be the easiest option for beginners.
- WordPress.com is an alternative to the .org version, created by one of that platform’s co-founders. WordPress.com is free to use, and while it has fewer options, it is also easier to use, making it an excellent choice for beginners and those seeking basic blogging services.
- Squarespace.com can be used to create entire websites through the use of built-in templates and editor options. This is a blessing and a boon at the same time since everything you need is there, and you don’t even need to leave the website. On the downside, the customization features are somewhat limited.
- Web.com is another website builder that offers a built-in blog section. The drag-and-drop interface is simple to use and requires very little technical skill to create great-looking blogs. While not free to use, the starting prices are affordable.
- Blogger is a free service that is provided by Google, meaning that you’ll need a Gmail account which will be good for 100 blogs. Besides being free, it’s also easy to use and has some basic options, meaning it’s another good option for beginners.
As you have seen, choosing the best blogging platform for you can depend on many things. Besides deciding what your blog will be about, you’ll need to consider your technical proficiency and desire to customize the features of your blog. The budget you have to work with can also dictate your available options; thankfully, there are many free platforms, so go ahead and start blogging.
As far as Content Management Systems (CMSs) go, one can hardly miss WordPress. A blog-publishing platform in 2003, WordPress has continuously evolved, becoming the CMS juggernaut it is today. The numbers are indeed stunning; it powers 39% of the entire internet and 30% of the top 10 million websites. From eCommerce websites through WooCommerce to WordPress blogs, in line with its roots, it caters to nearly all users. However, likely confusingly, the WordPress CMS is not the same as the WordPress.com version hosted by WordPress themselves. As such, while the CMS itself is so dominant, hosting options still abound. Most notably, Bluehost, an established web host since 2003 itself, is often considered. It’s in that context that the question arises; Bluehost vs. WordPress, which is better? Let us explore the two and find out.
WordPress.org vs. WordPress.com
Initially, let us define the difference between WordPress.org and WordPress.com. This is a crucial distinction to make, especially for the less initiated on the subject, which will help us along.
In brief, WordPress.org offers the WordPress CMS software itself. Users may then use this software to create their own websites and host them themselves where they wish.
Conversely, WordPress.com is a hosted website builder. There, users may simply sign up for an account and build their websites, with the site handling the hosting aspect.
To summarize, then, WordPress.org and WordPress.com are drastically different. The former is the CMS software, while the latter is a hosted version that offers website-building capabilities. As such, when people refer to “WordPress”, they typically refer to the software.
Bluehost vs. WordPress(.com): which is better?
In turn, one naturally cannot compare software to a web host like Bluehost. Thus, when one asks the Bluehost vs. WordPress question, they will most likely mean WordPress.com, comparing hosting services. In this light, let us compare the two hosters in 6 key areas; simplicity, flexibility, security, performance, storage, and pricing.
The first concern for many users, especially newcomers, is likely the simplicity aspect; how lengthy and complicated is the process? Both are extremely simple, although WordPress.com has a slight edge in this regard.
For WordPress.com, you will only need to register for an account. You will then immediately reach the content creation wizard and then be prompted to choose a hosting plan.
For Bluehost, the process is only slightly more complicated. First, you’ll purchase a hosting plan, as they’re a dedicated hosting service. Then, you’ll need to install the WordPress software; this only takes a few clicks. You’ll then choose your website’s name, domain, and optional plugins, and you’re done.
Thus, both processes are demonstrably simple. However, WordPress.com offers a slightly simpler option.
#2 Flexibility and customization
Simplicity comes with a cost, however, as Bluehost gains the upper hand as regards flexibility. The same is arguably true for all self-hosted websites, to be fair.
WordPress.com offers tiered flexibility, starting with minimal options for the free plan and progressively unlocking more for higher plan tiers. This includes themes and plugins, as well as access to the site’s files. Bluehost has no such restrictions in place.
Secondly, WordPress.com comes with a mandatory Jetpack plugin. While it may not bother many users, it cannot be disabled. Similarly, it doesn’t allow staging sites for testing purposes, and it imposes database limits. Bluehost does not have any of these restrictions either.
Finally, WordPress.com prohibits some plugins altogether, regardless of the plan tier. Many of them may not see use by many users, but this too is a restriction Bluehost doesn’t impose.
#3 Security: hosting security, plugins, and hiring experts
On the subject of plugins, WordPress.com also prohibits some security plugins, including the acclaimed WordFence plugin. As such, security in itself is worth looking into.
Both hosters naturally provide basic security features, including:
- Free SSL certificates
- DDoS protection
However, other security features range wildly depending on your plan. In essence, however, comparing equals, WordPress has the upper hand in this regard, as it offers a more hands-off approach. Their security teams handle security, and their daily backups are a given, unlike Bluehost’s manual backups. Thus, with safety on the WP platform being extremely crucial, Bluehost users should likely hire security and maintenance experts.
#4 Site performance
Security aside, all webmasters expect their websites to perform at their best. Plugins aside, host services will also tremendously affect loading speeds and overall responsiveness. Here, Bluehost seems to have an advantage.
Research by WebsiteSetup, formerly Hosting Facts, found that Bluehost websites had an average loading speed of 688ms between April 2020 and March 2021. While it is higher than the 405ms average of last year, it is still lower than the 1-second mark. More impressively, these results concern Bluehost’s cheapest plan.
Similarly, WinningWP’s research examined lightweight and heavyweight sites on the WordPress Business plan. The former averaged 603ms, while the latter averaged 1.06s. What’s more, this is a premium plan; lower-tier plans may encounter higher numbers as they share more server space.
Next, as regards storage, Bluehost seems to have an advantage in this area as well. Comparing equal-tier plans, it offers decidedly more storage. Specifically:
- WordPress Personal vs. Bluehost Basic: 6 GB vs. 50GB
- WordPress Premium vs. Bluehost Plus: 13GB vs. unlimited
- WordPress Business vs. Bluehost Choice Plus: 200GB vs. unlimited
Thus, while other areas may boil down to personal choice, Bluehost is decidedly superior in this regard.
Finally, having touched on plans, let us delve into pricing. Its free version aside, WordPress.com’s plans are the following:
- Personal: $4 per month
- Premium: $8 per month
- Business: $25 per month
- Commerce: $45 per month
Conversely, Bluehost’s plans will scale depending on added features you choose. The basic plan costs are:
- Basic: $2.95 per month
- Plus: $5.45 per month
- Choice Plus: $5.45 per month
- Pro: $13.95 per month
It is, of course, fair to note that WordPress plans include such perks as third-party security. However, in terms of final costs, Bluehost is visibly more affordable.
To summarize, there is likely no clear winner in the debate of Bluehost vs. WordPress. Bluehost may edge ahead, and it is a WordPress-approved host recommended by WordPress Core since 2005. However, WordPress.com offers enhanced convenience and a more hands-off approach to hosting and security. As such, the final choice will depend on your unique needs, tastes, and budget.
Hello, this is Hikithe Achumi and in this post, I will walk you through a Complete Beginner’s Guide on How to Start a Blog in India on a budget.
It’s no secret that Blogging is one of the most popular ways to make money online. In the western countries, blogging is a common word, but in India, many people still don’t know about it.
There are thousands if not, millions of people today who have left their jobs and have chosen Blogging as the main source of income.
In India, Blogging is rapidly growing and today, it has become a necessity to know the basics of Blog writing and SEO.
What is Blogging?
In short, Blogging is a method in which you write about the things on your blogs that will be of help to the people searching for that issue.
For example, if you write about ” How to make a meme ” and if people find your post helpful, then you are helping them through Blogging. I hope you get my idea.
Who Should Start a Blog?
There are no requirements for anybody to start blogging. You don’t need to be an expert in any field, but inorder to actually publish helpful contents, you need to have some knowledge about the topics that you’re writing.
With the pandemic forcing everyone to start working online, 2021 is the best time to start a blog in India as well as other parts of the world.
Scope of Blogging in India
With more than 1 billion people, India still does not have many Bloggers when compared to US and other western countries.
This is due the lack of internet, but in recent times, the internet has penetrated to almost every part of the country and the reach is huge.
There are millions of Indians who still don’t know many basic things in life and you can help them through blogging. In this way, they learn more about the things they don’t know, and you will be able to earn money by monetising your blog.
How to Start a Blog in India?
Starting a blog in India is the same as starting a blog anywhere else in the world. All you need is a domain name for yourself and a good hosting to become a successful Blogger.
There are certain steps that you must know inorder to start a successful blogs, they are;
- Choose the right Blogging Platform.
- Pick a Niche that is profitable.
- A custom Top Level Domain.
- A Reliable Web Hosting.
- Publish unique and helpful contents.
- Monetise your blog.
Now that you’ve read the 6 essential steps, let’s start your blogging journey without any further ado.
1. Choose the right Blogging Platform.
It is important to note that the choosing the right Content Management System (CMS) is equally important as choosing the right hosting.
At present times, there are hundreds of CMS available which you can use to start blogging. Only a handful of them offer great features. Some of them are; WordPress, Blogger, Joomla, and Drupal.
Out of these 4, the most widely used are WordPress and Blogger. So, let’s see which one you should go with.
If you want to start blogging on Blogger (Blogspot), you don’t even need to buy a web hosting. All you need is a domain and you are good to go. But there’s a catch, features on Blogger are limited and Google might ban your account anytime if you misuse it.
With WordPress, there are almost unlimited amount of plugins, themes, and you can customise you blog the way you want. Unlike Blogger, you will have a complete control over your blog. This is the primary reason why I would recommend you to go with WordPress.
2. Pick a Niche that is profitable.
If you don’t what what a Niche is, it is simple a topic which you want to write about on your blogs.
At the time of writing this post, there are currently more than 2,000+ Blog Niches that you can’t choose.
Lifestyle, Fashion, Sports, Technology, etch are some of the examples of Niches, but they are very broad.
I would not recommend you to pick a Niche that is very broad because you won’t be able to compete with that blogs that are already established.
Instead, you should start a micro-niche blog since they are much more easier to rank on search engines. And the best part, most of the micro niches have little to no competition.
What is a Micro Niche?
A micro-niche is also known as a subtopic of a main Niche. For eg, a Technology niche will have subtopics like Android, Windows, Games, Consoles, etc.
Similarly, a sports niche is further categorised into Football, Cricket, Basketball, etc.
Even if you have so much knowledge about a Broad Niche, it will be hard to compete with big blogs. So, picking a small topic in the begging is the best way to become a successful Blogger.
For instance, even if you know everything about Technology, you won’t be able to beat sites like TechCrunch. That is why you should start your blog with a smaller topic like Console Gaming which will have only few competition.
Now that you know what a Niche is, let’s move to the second step.
2. A custom Top Level Domain.
To start a blog, you need to have a domain. It is important to have a Top Level Domain because without it, you can’t establish a name for yourself.
A Domain is a name that you will use inorder to let people find and know about what you publish or your blog. Eg; example.com, example.in, example.org, are some top level domains.
There are two ways in which you can get a domain name for yourself. First is by purchasing it through domain name registrars like GoDaddy, Namecheap, etc. Secondly, you can get a free domain for a year when you buy a web hosting.
Usually, domains like .com will cost more than ₹600 for a year and some people will be unable to afford it. So, I’ve already written a post on how to get a free .com domain as well as getting a .com domain at a cheap price. These two posts will help those who are on a budget.
If you have the budget, you can register your domain from trusted websites like GoDaddy, Namecheap and NameSilo.
After registering a domain, you will need a reliable Web Hosting.
3. A reliable Web Hosting.
What is a Web Hosting?
A Web Hosting is a server where you will store all your blog or website’s data like Posts, Images, Videos, and more.
As suggested by studies, a fast Web Hosting is one of the most important Google Ranking factors. Your contents may be great, but if your Hosting is slow, your site might not rank high in search engines.
There are many great hosting providers like Hostinger, Bluehost, etc. They are cheap, but most of the new Bloggers still won’t be able to afford them. So, I will recommend some hosting companies who offers great features and they are much more cheaper than Hostinger and Bluehost.
|ProHosty||Best for Shared Hosting.||Go to ProHosty|
|HeroHosty||Best for Cheap Cloud Hosting.||Go to HeroHosty|
|SparrowHost||Fastest Growing Hosting Provider.||Go to SparrowHost|
As a beginner, I would suggest you to go for any of the tree hosting providers that I’ve mentioned. If you want to know more about them, you can read the posts that I’ve written.
Now that you’ve chosen the right web hosting for your blog, let’s move on to the next step.
5. Published unique and helpful contents.
To gain followers and become successful, it is important to regularly update your blog with unique and helpful contents. If you know about something that you think will help people, write about it. In this way, you will not only help people but also be able to earn money by Blogging.
Now that I have mentioned earning money by Blogging, let’s see how you can monetise your blog.
6. Monetise your blog.
There are many ways which you can use to monetise you blog, but the most common one is AdSense and Affiliate Marketing.
Once you have published more that 20 unique and good posts, you should apply for AdSense. You will be able to place AdSense ads on your blog and start earning money. But in order to place ads, you first need to get AdSense approval.
(I will write about the steps to get AdSense approval in the future).
Affiliate Marketing is one of the best if not, the best form of monetisation. You can earn more from Affiliate Marketing than on any other Ad networks like AdSense or Media.net.
For example, if your blog is about Cooking, you can refer your readers to buy products using your affiliate links and in turn, you will earn some commission. Percentage of commissions may vary depending on your niche.
Other forms of monetisation include, selling info products, selling your own products, etc.
With the above 6 essential points, I will conclude my post on How to start a blog in India on a budget.
Simply follow the steps that I’ve written and I can’t guarantee you a success, but if you work hard, anything is possible.