Anyone who has been blogging for a while will tell you that writing quality content is a small part of it all. If you want to make your blog successful and maintain it that way, you’ll have to work on its promotion. We want to help you increase the traffic that you already have and get even more readers to your site, so today, we’ll teach you how to promote your blog in 2021.
Luckily for you, there are a lot of tactics that are easy to use and don’t cost much. And these are what we’ll focus on today. They’ll work regardless of what blogging platform you use, and if you experiment with them, you’ll see traffic rolling to your site like never before.
So, let’s dive in right away and see what the things you should know about are.
Don’t Forget About SEO
Before we start talking about promoting your blog, we feel like we need to talk about SEO for a minute. If you optimize your site for search engines, it’ll be able to rank well, and it’ll attract visitors on its own.
And why is this important? You see, more than 70% of the traffic that popular blogs around the globe get comes from search engines. So, before you click that publish button, be sure to check if everything is as it should be.
Of course, before you even start writing, you should do keyword analysis. Use the tools you can find online to help you find the keywords that have the potential to rank and bring you traffic. However, it’s important to remember not to go overboard. If you stuff your post with too many keywords, that will take you nowhere. Write for people as they are the ones who will read the article and be the judges if it’s any good or not.
Also, pay attention to meta descriptions and alt tags under the pictures. These are the things you do for the search engine. They don’t take much of your time, but they’re more than worth it. On top of that, you should also interlink your posts now and then. Not only will Google like to see internal links, but your readers will spend more time on your site if they jump from one article to another.
Work on Your Social Media Presence
Besides organic results, social media is where blogs usually get the most attention. The more influential you are on these networks, the more followers and readers you’ll have. The thing with platforms like Facebook, Instagram, and Twitter is that it’s hard to get the initial following, and that’s why we have a few WordPress plugins to help you with this. On the other hand, once you get a move on, the sky’s the limit.
Another great way to get a push on social media is through your fellow bloggers. If another writer shares your posts and invites their followers to read what you have to say, you’ll get a bigger audience. Of course, you have to return the favor and do the same for them.
If you don’t know any other bloggers, however, take your time to meet them. Follow them on Facebook and Twitter and comment on their blog posts. Give them your feedback, and they’ll know how to appreciate it. And that nicely brings us to our next point.
In the last couple of years, guest blogging has become more popular than ever. Despite that, many new bloggers decide to ignore it. But if you want to learn how to promote your blog in 2021, you can’t make this mistake. Guest blogging can help you become better known, and it’s an essential tool for link building. However, the benefits don’t stop there.
If you manage to get your post published on a well-known blog, you’ll get a lot of traffic on yours, thanks to the link you’ll insert into the article. And besides that, you’ll get marked as an influential person when you publish on other people’s blogs.
However, some bloggers in the past used this tactic only to generate links for their sites. Google figured out what they were doing, and since then, the rules have become a lot more strict. You can still do it, but you have to be careful about whose website you’re posting on and who you let post on your site. Getting a penalty from Google is a lot worse than making one of the technical SEO mistakes, and it will take time for you to recover from it.
Be Active on Popular Niche Forums
You might think that the best way to become a successful blogger is to follow the steps of other influential bloggers. However, this isn’t the case. Not only did it take them years to get where they are, but the things that worked when they were starting out don’t necessarily work today.
On the other hand, you can get closer to your target audience through community forums. If you’re an expert in what you do, share your knowledge with people. If you can offer them a solution for a problem they have, they’ll trust you, and they’ll want to read your blog. The followers you get this way are here to stay. You’ll connect with them on social media, they’ll follow all your posts, and they’ll engage with you.
Now, you probably won’t read this tip on other sites, but that’s only because most bloggers are unaware of how important forums can be. They give you instant access to the people you want reading your posts. So, if you’re thinking about starting a blog, be sure not to take them for granted.
After reading about how to promote your blog in 2021, it should be clear that there are many ways to do it. However, if you want to get the best results possible, you need to combine them. Focus on SEO and social media, make connections with other bloggers, and be active on forums. Don’t skip any of the steps, and you’ll become influential in no time.